About us
Natural Brand Store was created with a simple purpose: to celebrate artisan craftsmanship, nature, and conscious beauty.
Our jewelry is handcrafted using sustainably sourced materials, primarily tagua nut, along with other eco-friendly elements from South America. Often known as vegetable ivory, tagua nut allows us to create bold, lightweight, and expressive pieces while honoring the environment and supporting artisan communities.
Inspired by nature’s textures, colors, and organic forms, each piece is thoughtfully designed and carefully made. No two pieces are exactly alike—just like the woman who wears them. From statement rings to everyday accessories, our collections are created for women who value individuality, confidence, and meaningful design.
Our Mission
Our mission is to create sustainable, handcrafted jewelry that empowers women to express themselves while honoring nature and artisan traditions. We are committed to ethical sourcing, conscious production, and designs that celebrate authenticity and strength.
Our Vision
We envision a world where fashion is intentional, sustainable, and deeply connected to culture and craftsmanship. Natural Brand Store strives to inspire mindful consumption and to show that beauty and responsibility can coexist.
About the Founder
Natural Brand Store was founded by Laura Aguilar, a Colombian entrepreneur who has been living in New York for over a decade. Her journey into entrepreneurship began early—she opened her first store at just 17 years old, driven by curiosity, determination, and a deep love for creative expression.
Growing up in Colombia, Laura was surrounded by vibrant colors, natural textures, and artisanal craftsmanship. Her greatest influence was her grandmother, who taught her to appreciate rings and jewelry not just as accessories, but as meaningful pieces that carry stories, memories, and strength. That early connection planted the seed for what would later become Natural Brand Store.
Over the years, Laura gradually envisioned and nurtured this project, blending her cultural roots with her life in New York. What started as a passion for bold, statement jewelry evolved into a brand grounded in conscious living, sustainability, and individuality.
Laura believes jewelry is more than an accessory—it is a talisman, a natural element that adorns the soul, carries intention, and empowers women to express who they truly are.